An Apple a day keeps Android @ bay
Chances are if you live within the US you are a member of
the 56% of the population that owns a smartphone. Otherwise you belong to the
35% that owns a mobile which isn’t smartphone or the 9% that don’t own a phone
at all. Considering the population of the united states to date is roughly
314million, that means there are roughly 175,840,000 smartphone devices being
carried around in people’s pockets.
So out of all those mobile phones which brands are the most
popular amongst the consumers? There are so many manufactures out there, which
one has the biggest bite of the market share? Well according to statistics the
phone lying within arm’s reach of you at the moment is likely an iPhone.
Currently the Android OS have the highest market share,
which is hardly a surprise as it supports a wide range of smartphone devices,
with a market share of 51.5% since last December, dropping 0.3% over a
quarterly period.
However the Apples share of the market is catching up with a
share of 41.8% since last December and increasing at a faster rate, having
increased 1.2% over the fourth quarter.
So what is it about the iPhone that makes Apple the new boss
of the bloc?
There is a lot of choice in the smartphone market right now,
and there is no right answer to the question of ‘which is the best phone to
buy.’ It pretty much boils down to
personal preference and what you look for in a phone. Phones can cover a wide
array of features, and it’s practically impossible for a phone to meet every
single one, especially seeming how technology is a constantly adapting.
People who like complete control over the customization of their
phones, and want to be able to fiddle the lowest level functions, will prefer
Android. However, Android customization can also require some complex technical
skills that the average person, especially older generations, rarely has.
Taken as a comparison done on a features list, the distance
between Android and iPhone doesn't seem that far--and it seems that Android is
ahead in some areas. And while that's true, the experience of using a phone, a
device that's with you all day long, doesn't boil down to what boxes get
checked. The experience is driven by quality and attention to detail, how the
device works and how you feel about it. There's a reason people feel
passionately enough about the iPhone to wait hours to get one on the day of a
new model's release.
Most people want a phone that works well, lets them run the apps
they want, and is easy to use. On that front, the iPhone wins hands down.
Apple’s intense focus on ease of use, quality experience, and things just
working makes it the clear choice for most users.
(A wide range of smartphones, all designed to meet different user needs)
As of now, it’s unclear as to whether Apple will ever
overtake Android’s market share. However, one thing is for sure, it’s continuing
to increase and it shows no signs of slowing down.
Thanks for reading!
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