Wieden+Kennedy

The Biggest Name in Advertising

After looking at a range of advertising agencies the one which I am most impressed by is Wieden+Kennedy.   W+K has been around since the 80s and has grown to global scale with offices in New York, Amsterdam, London and Tokyo, Shanghai, Beijing Delhi and São Paulo. What drew my attention most towards W+K was is its impressive list of clients. As I skimmed through its page of clients with big names such as Nike, Coca Cola, Facebook, Old Spice, and Sony, my mind started wondering off, searching the back of my subconscious for images of ad campaigns and commercials I have previously been exposed to by such companies.

The name which aroused favoured thoughts and feelings most was Old Spice. Whenever I hear the name I instantly recall the commercial “The Man Your Man Could Smell Like”. There is something very captivating about the commercial. Standing at almost 48million on YouTube, it also won the ad agency an Emmy for Outstanding Commercial.  There is much which is unique about this commercial, its zany, amusing, seamless, and actor Isaiah Mustafa – the debonair shirtless black guy on a white horse – is likely to make any girl swoon!

The commercials they have made since never fail to amuse. More recently, the commercials feature Terry Crews doing all manner of craziness including playing musical instruments with his pectorals.

Everything Wieden+Kennedy has managed to achieve is impressive; It has won a series of awards, earned an impressive list of clients, and expanded to a massive global scale. It is undeniable that Wieden+Kennedy is one of the biggest names in advertising. 

If you would like to find out more about Wieden+Kennedy yourselves, fell free to look at their website: http://www.wk.com/

Thanks for reading!